Frequently Asked Questions
Is hiring an agency worth it for a small business?It’s worth it when marketing is important to your presence and branding, but you don’t have the time, expertise, or consistency to do it well yourself. Think about any service you pay for, like housecleaning. Can you do it yourself? Sure. Is there something else more lucrative you should be spending your time doing? Definitely.
What does a social media marketing agency actually do each month?A social media marketing agency will help with strategy, content creation, scheduling, optimization, and performance review —plus ongoing adjustments based on what’s working. It’s more than posting; it’s managing momentum.
How do agencies learn my brand voice? And what if I don't like the content?We take immense pride in remaining a boutique marketing agency so that we are able to know our clients thoroughly. Our process includes a 30-day onboarding period where we get to know you, your team, and your brand. As professional writers, we expect feedback and will revise with our client until it’s right.
What metrics should a marketing agency report on?The type of metrics we report for our clients depend on each client’s goals. During the onboarding process, we will discuss what those marketing goals are (such as more website visits) and we will narrow in on the metrics that matter to this goal (such as link clicks or traffic).
Do marketing agencies use AI?Yes - but they should be transparent in how their AI usage impacts your content strategy (obviously, you don’t want to pay an agency to opy and paste answers from ChatGPT). For our team, AI supports our research, ideation, and efficiency, but the strategy and final content stay human.
Who will I be working with day-to-day?Our owner, Cassandra, and your lead writer will be your main points of contact along with our project admin who ensures your content is approved and scheduled in a timely manner. You will see the same faces on each monthly call.
Do I need a local marketing agency?Not necessarily. Industry knowledge and communication matter more than geography. However, if you are looking for additional services or recommendations for photographers and videographers, or prefer to meet the people you work with in-person, hiring local may be the best fit.
Is it cheaper to hire an agency or a full-time employee?Agencies are usually more cost-effective than hiring a full-time strategist, writer, and social media manager separately. You’re paying for a team and systems without payroll overhead.
How do I compare multiple agencies?Working with a content marketing agency is often about fit. Compare how transparent they are about their processes, including use of AI and determine how they “fit” with your culture and branding. While they may not be a full-time employee, a good marketing agency should be on the same wave length as any other teammate.