Q. what is content marketing?
A. Content Marketing is how you use words to tell a story and influence your audience to take action. Any good Marketing Strategy should increase sales (whether you are B2B or B2C), but when you focus on the content you use, your brand becomes more effective in achieving your overall business goals. You may not think too much about the words you see on a website, or in a social media post, but consider how you decide to make a purchase. You read - a lot. And, in today’s world, you can expect to find a website, and at least a few social media channels for that brand. If the language is contradictory or it bores you to tears, you are probably making a purchase somewhere else. That’s where we come in: to make sure that your brand is creating action.
Q. i’m already posting on social media. why should i hire an agency to help me with that?
A. Social media is changing every hour of the day based on our online habits - and the general population’s habits are not something anyone can predict (though it’s fun to try). Even if you love social media, and you contribute often to your channels, is it consistent and is it speaking to your ideal client base (not just to your friends and family)? There is a myth that just because we all “do” social media in our personal lives, we can do it effectively in business. There are major gaps between how business and individual pages interact with social media. If you are trying to grow your business to the next level, a Content Marketing plan ensures that what you are saying and where you are saying it is strategically and consistently targeting your ideal client base.
Q. why do i need a “brand story?”
A. “Fake News.” “Bot Chats.” Many of us glean over most internet content because it’s not written with authenticity. And the more people becomes distrustful of the internet and social media, the more important it is to speak authentically. Not to mention, people buy into brands because of the “story” behind them (think about how non-profits work: there needs to be a good story for the average donor to take action). The same is true for for-profits. There is a lot of competition out there, not just in the real world, but online as well. It takes more than a cool logo to make your brand stand out. You need to tell a story that hooks people and keeps them interested in your brand for when they are ready to make that purchase. (Not-So-Fun Fact: It takes a consumer at least 7 times to see a brand before making a purchase.)
Q. how is this going to help me with seo?
A. This is going to sound morbid, but the moment you launch a new website it begins to die. Just like planting a flower and never watering it, your website needs consistent care and attention. The best way to do this without overhauling your site every 3 months is to add blogs. Blogs create additional pages to your website which gives the illusion of “growth” for SEO tracking. It also gives your website meatier content for search engines to grab onto as long as you are using keywords that will rank your website for your industry. Furthermore, blogs are an amazing way to share your story with prospective clients the moment they step into your website. You not only share valuable information for your clients to see you as a thought-leader, you also give a glimpse into your brand’s personality and character.
Q. how long will it take to see results?
A. Depends on what your goals are and how much (or how little) content marketing you have done in the past. If you are B2B and need consistent content marketing for your sales team, then increasing your reach should only take a few months. If you are B2C and looking for people to make a purchase or walk into your store/restaurant/bar/gym, then our general rule of thumb is 6 months. After 6 months, we can assess how people are engaging with your brand online and gain perspectives on how to increase your pipeline. At 6 months we can also determine the gaps between your brand and your ideal client base. If the two aren’t connecting, we need to shift our thinking in one or both. Data is Queen around here.
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