What Should You Blog About? Turn Client Pain Points Into Powerful Content

What should I blog about for my business?

Short answer: it depends on your goal.

If you’re just trying to connect and share stories, you can write about literally whatever you want.

Case in point: I once wrote a blog about meeting someone on a dating app who, after finding out I owned a marketing agency, sent me his resume.

Son, please.

It had little to do with marketing—but people loved it. They brought it up again and again.

But if your goal is to attract potential clients, your blog needs to do a little more than entertain.

👉 Start Here: Your Services

Look at your service offerings first. Then ask:

• What problem brings someone to me?

• What are they struggling with before they reach out?

Instead of saying, “We offer this amazing service…”

Flip it.

• Introduce a relatable pain point (real or fictionalized)

• Walk through the struggle

• Show how your service solves it

This approach doesn’t just inform. It connects.

Why this Works

People don’t search for services. (Half the time they don’t even know what service they need!).

Instead, they search for solutions to their problems.

And when your blog speaks directly to those problems? You become the obvious next step.

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Want to talk more about creating an effective blog strategy? Book a call with our team today.