LinkedIn for Business: When You Need Authority, Trust, and B2B Visibility
LinkedIn may feel like an overhyped resume platform, but it has come a long, long way.
While the largest age group still trends younger — with over 50% of users aged 25–34 — what truly sets LinkedIn apart is income level. 53% of users come from high-income households, making it a powerful channel for B2B brands.
If you sell to anyone in the B2B space, especially service-based businesses, you need to be here.
LinkedIn users aren’t necessarily scrolling to buy immediately. What they’re looking for is:
Education
Industry insight
Thought leadership
Qualified, trustworthy voices
If educational content is a priority for your business, LinkedIn rewards it.
Your business should be on LinkedIn if:
You are B2B
You are a leader in your industry (or want to show that you are)
You are hiring
And yes — your future employees are here. They are younger, active, and absolutely going to stalk your company page before applying.
LinkedIn isn’t about going viral. It’s about building credibility over time, which is exactly what most B2B companies need.
👉 One of our favorite benefits of LinkedIn is its feed transparency. If one of your connections likes or comments on a post - even if you don’t follow that brand - it will show up in your feed. Encouraging engagement on your posts is key to getting that reach, so ask thoughtful questions with easy systems to answer such as “On a scale of 1-5…” or “On scale of 🎉 to 🔥…”