Is Content Marketing Still Relevant in the Age of AI?
Even in a digital world evolving at warp speed, the biggest content marketing pitfalls remain… well, human.
No matter what platform you prefer to scroll through while waiting in line at Target, you’ve seen these on your feed. And they annoy you (after they make you feel bad).
The “humble brag”: “Ugh, working from Bali is so hard with the time zone differences…”
Toxic positivity (No bad feelings here!)
Jumping on trends that don’t match the brand. (Why is my dentist on TikTok?)
Virtue signaling and vice signaling.
Trust takes time. And - sure - one cringey post isn’t going to spoil an entire brand - but a long-term strategy that revolves around throwing spaghetti against the wall? (Especially spaghetti that everyone else is using?)
No thanks.
You don’t connect with the brands on your feed when they see one of these marketing “tactics,” so why would you try to connect with people in the same way?
Your brand needs an authenticity playbook now more than ever.
Regardless of what your friends, followers or even your competitors are doing - what speaks authentically to you?
Do that. And do it consistently.
People know now - more than ever - what feels or reads as fake. In the age of AI - anything else is like a spotlight on your brand.
A warm, welcoming spotlight - and the first steps towards long-term trust.