How to Promote Your Blog + Turn It Into Social Media Content (Without Starting From Scratch)
You wrote the blog.
Amazing. Now what?
Time to get eyes on it.
Start With Consistency
A well-timed LinkedIn post is one of the easiest ways to promote your content. Early on, I used to publish blogs and schedule them for the following Wednesday—calling them “New Blog Wednesdays.” (Catchy? Not really. Effective? Yes.)
Consistency builds expectation. And expectation builds engagement.
Re-Use Content for Graphics and Post Content
Don’t worry. You don’t have to do much more writing now that you have a complete blog. Here is a formula that works well when you’re starting at that empty white square waiting for you to “Start a Post.”
Use blog headers for quick graphics
Break blog paragraphs into bite-sized tips
Add a call-to-action with a link to the full blog
When you check your website analytics, you’ll start to see:
Which blogs people are clicking
What topics resonate most
What you should create more of
Win-win-win.
Blogs have gone from “something only emo writers did in the early 2000s” to a savvy business strategy every B2B thought leader needs to implement.
You don’t need groundbreaking ideas.
You just need to answer the questions you’re already getting—and share them.
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Got the ideas but you need a better blog strategy? Our team can help. Book a call today.