10 Diagnostic Questions to Choose Your Next Marketing Strategy
Not sure whether your business should invest in brand marketing or sales marketing right now? Answer these targeted questions to assess what your business really needs:
Sales Marketing Checklist
Are your products/services already known but not converting?
Do you need direct-response advertising (like PPC or emails)?
Are you targeting buyers who are ready to purchase now?
Do you have a strong brand but struggle with closing deals?
Are competitors outspending or out-promoting you?
✅ If you answer “yes” to most — it’s likely time to lean into sales marketing.
Brand Marketing Checklist
Do people understand what your business stands for?
Are you struggling to differentiate yourself?
Do you want to be seen as an industry authority?
Are you developing long-term client relationships?
Do you have consistent community touchpoints (blogs, social posts, email)?
✅ If these feel like your gaps — focusing on brand marketing will build lasting visibility and trust.
How to Use These Questions
Run this checklist quarterly or bi-annually to shift focus as your business evolves. Your marketing needs today might differ from where you want to go next quarter.