19 Reasons it's Important to Blog in 2019

  1. Show people you are an expert in your field.

  2. Adding content to your website helps your Google ranking.

  3. Writing is a creative act. Creativity breeds better leaders.

  4. Give your brand some character.

  5. Video content can also be blogs (and they are called Vlogs).

  6. Share the wealth. Invite guest writers and have them share the blog on their own channels.

  7. Increase your audiences with tags.

  8. Share blogs on all your social media channels for easy posts.

  9. Show people why your services are important (without directly selling to them).

  10. A consistently updated website looks more legitimate to customers.

  11. Your marketing plan is a garden, and without constant attention, it will die. Think of each blog as a full watering can.

  12. Work through the struggles your customers are probably facing. Even if you don’t have an answer (or don’t want to give it away for free), being open about struggles builds trust.

  13. Digital marketing isn’t going anywhere. Sorry.

  14. In comparison to other digital marketing strategies, it’s pretty cheap. And, if you do it yourself, it’s worth the time it takes you to write it.

  15. It can be done anywhere you can bring your laptop.

  16. Share success stories and case studies in a non-braggy way.

  17. Give kudos to clients or vendors by giving them free space on your website.

  18. If you like to write, it’s free therapy. If you hate to write, it’s an easy project to outsource with limited oversight.

  19. People want authentic content, no matter what you are saying. A blog is one of the best digital marketing strategies to support your brand without spending a lot of time and a lot of money.

Thinking about blogging in 2019? Or still not convinced it can help your brand? Tell us about it.

Cassandra D'Alessio